Total Traffic & Weather reaches more consumers than any other traffic provider. Its operation centers utilize satellite, road data, video surveillance, and in-road sensors to provide real-time traffic and weather data.
Deliver your message with limited :05-second billboard and :15-second commercials adjacent to our high-impact Total Traffic & Weather reports.
We provide total flexibility to adjust your message as needed , giving you the control you want to insure and exceed your target results.
Total Traffic & Weather delivers a clutter-free environment where your message is heard by a captive and engaged audience.
Traffic reports are heard Monday-Friday, 6am-10am and 3pm-7pm. Weather reports are heard Monday-Sunday, 5am-8pm.
Traffic Portal with Map Overlay
A live, traffic incident page in your market. You have the opportunity to sell the display ads on this page on a sponsorship basis, or you can sponsor the entire page, adding logos for a business on the actual map; this is true integration with our products.
Rich Media with Home Page Takeover
We can easily run Rich Media and or Home Page Takeovers on any of our station websites. TTN will be the broadcast tool, which would coincide with our digital offerings on our stations websites. When the stations webpages launch, the listener will see their digital ads.
Run of Site Display Banner Ads
Utilizing TTN and ROS Banner ads across the cluster greatly increases the reach of the campaign. This would be impression based and run across all stations during the flight. We could do different creative for each of the stations, which allows them customization at the station level by demographic.
Create a custom page for your client
A custom page linked via keyword is always an opportunity especially when using TTN. At the end of the TTN message would be, “Please go to this station’s website, keyword ______.” (You could use specific call letters as well). This allows all of the many listeners across your cluster of stations to reference a custom page. This custom page can house video, contesting, games, maps and product displays.
Did You Know?
- 98% of adults spend an average of 2.5 hours a day dealing with traffic conditions.
- American’s check weather forecasts an average of 3x per day.
- 2/3 of commuters are likely to run errands, shop or dine based on info they hear in traffic + weather reports.
- The car is the #1 place where shoppers are within two hours of shopping and closest to the point of purchase; unavailable to TV, print and most other mediums.
- Consumers change planned activities + purchases based on current traffic + weather information.
Complete Form for Traffic & Weather Availabilities
Sources: Traffic & Weather Data: Fall 2013 Nationwide DMA – Mon-Sun 6a-12m, Adults 18+ – Weekly Reach iHM Data: Arbitron Fall 2013, In-Market Stations Only, P18+, M-Su 6a-Mid, DMA Geography, Weekly Cume Persons – Scarborough Research “The Road Ahead” – Survey/Winter 4/2013. – Pew Research – Online Survey of 2002 A18+ responders in top 100 Arbitron MSAs that listened to radio at least once a week.